Case studies
The complete work.
How I approached each problem, what I learned, and what changed as a result.
Guaranteed Sale
A guaranteed payout for dealers, with all the upside kept. I led design and research end to end: 10× growth in under a year, pricing in minutes instead of days, and in 2026, ACV Offers, a guarantee before the car is even inspected.
ClearCar
An AI-powered trade-in platform: a 60-second offer for consumers, and the tools dealers use to turn that offer into a car. I was the lead designer for three years and designed nearly every part of it.
MAX + ClearCar: One Platform
ACV ran two appraisal products with two teams doing the same job. As lead researcher and designer, I proved 80% of them overlapped, defined the 20% worth keeping, designed one appraisal experience inside ACV MAX, and won unanimous executive approval. Phase one launched in June 2026.
BidRev
A brand-new consumer brand, built to test selling cars straight to ACV's dealer network. I created everything but the name. In a 4-week test it lifted lead generation 3.5%, and the data showed it wasn't worth scaling.
New Car Pricing
Dealers priced new cars across scattered tools, and competitors did it better. I led the research and design for one pricing experience in ACV MAX, then tested it with 8 dealer groups. It averaged 4.2 out of 5 for adoptability, one dealer called it "1000 times better than what we have today," and phase one shipped with immediate adoption.
Market Report 2.0
Market Report shows dealers what similar cars recently sold for on ACV, but it was built for a desk. I mapped what dealers needed, tested a redesign with 5 dealers, and let their feedback shape Market Report 2.0, which shipped: scan a VIN, get the answer first, and see condition on every sale.
ClearCar Admin Portal
The internal tool behind ClearCar, where ACV's team set up every dealer, store, and integration. Shared logins meant no accountability, and legacy clutter caused constant errors. I led the research and design to rebuild it around clarity and ownership.
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