Senior Product Designer
Building products that solve complex problems and drive measurable impact
I design and ship products that matter. With 11 years of professional design experience and 5+ years specializing in UX and product design, I've led cross-functional teams to solve complex problems through rigorous research and clear communication. My work at ACV Auctions and across automotive marketplaces has shaped how I approach product strategy, user research, and organizational alignment.
What I Do
How I Work
Discover
Every project begins with understanding. I talk to users, map their jobs to be done, identify workflows, and separate signal from noise. This prevents addressing the wrong problem—which is worse than solving the right problem poorly.
Define
Once I've diverged and explored, I narrow. Constraints force prioritization and eliminate the unnecessary. I devote substantial effort to stakeholder communication, ensuring alignment before exploring solutions. Great design fails without alignment.
Develop
With the problem clearly defined, I explore solutions. Every major decision is backed by research, metrics, or prototyping. I generate multiple directions, test them, and let data guide which to pursue.
Deliver
Success isn't measured by deliverables shipped. It's measured by whether the solution moved key metrics, achieved user adoption, and generated learning for future initiatives. I refine until the work produces real business impact.
Background
Throughout my career, I've focused on the automotive marketplace where product complexity mirrors real-world business challenges. At ACV Auctions and other marketplaces, I've tackled problems at scale—consolidating redundant product lines, unlocking AI capabilities, scaling systems from zero to millions in transactions, and bridging the gap between dealer needs and platform capabilities.
I'm particularly drawn to cross-platform problems where the right answer requires deep research, systems-level thinking, and cross-functional coordination. I work best in environments where constraints force clarity and where design decisions are grounded in data rather than opinion. My approach combines strategic product thinking with hands-on design execution, ensuring that insights translate into user impact and business outcomes.