Case Studies
Detailed exploration of my recent design work, approaches, and outcomes
Admin Portal Redesign
Legacy admin tool frustrated users with shared logins and cluttered workflows. By removing legacy elements, adding clear guidance, and implementing accountability tracking, I reduced friction and accelerated operations.
New Car Workflow
Dealers couldn't verify pricing decisions, creating disputes and compliance risk. I made pricing transparent and auditable—rebuilding trust and shipping on deadline.
Guaranteed Sale
Dealers avoided guarantee sales due to workflow friction. By integrating it as a natural option within the auction flow, I achieved 10x growth and created the company's first white-label component system.
Market Report Mobile Conversion
Market Report was desktop-only, forcing dealers to use it in-office. By redesigning for mobile-first dealer use on the lot, we achieved 100% mobile utility and revealed condition data as a strategic differentiator.
Combined Appraisal Experience
Two appraisal platforms (Max and ClearCar) were 80% redundant. Through rigorous auditing, I identified the 20% unique value and proposed consolidation, unlocking engineering capacity for strategic initiatives.