Product Designer & Leader
I build strategic products that solve complex problems and drive measurable impact
Featured Work
Four projects showcasing problem framing, research, strategic thinking, and cross-functional leadership
New Car Workflow
Dealers couldn't verify pricing decisions, creating disputes and compliance risk. I made pricing transparent and auditable—rebuilding trust and shipping on deadline.
Guaranteed Sale
Dealers avoided guarantee sales due to workflow friction. By integrating it as a natural option within the auction flow, I achieved 10x growth and created the company's first white-label component system.
Market Report Mobile Conversion
Market Report was desktop-only, forcing dealers to use it in-office. By redesigning for mobile-first dealer use on the lot, we achieved 100% mobile utility and revealed condition data as a strategic differentiator.
View All Work
Explore the complete portfolio with all case studies and detailed project breakdowns