Brands I built

BidRev

ACV Auctions · Consumer brand

Sell your car to the highest bidder. A new consumer brand I built from zero for ACV, everything but the name. In a 4-week market test it lifted lead generation 3.5%.

Role: Lead Product Designer · Brand, product + go-to-market
Deliverables: Logo + visual identity
Style guide
Messaging
Marketing site
Offer flow
Live auction experience

Logo + brand system

Site · desktop + mobile

Live auction + offer flow

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