Senior Product Designer & Strategic Leader
Building products that solve complex problems and drive measurable impact
I design and ship products that matter. With 11 years of professional design experience and 5+ years specializing in UX and product design, I've led cross-functional teams to solve complex problems through rigorous research and clear communication. My work at ACV Auctions and across automotive marketplaces has shaped how I approach product strategy, user research, and organizational alignment.
What I Do
How I Work
Start with Research
Every project begins with understanding. I talk to users, map their jobs to be done, identify workflows, and separate signal from noise. This prevents solving the wrong problem.
Prove with Data
I don't rely on opinion. Every major decision is backed by research, metrics, or prototyping. This builds confidence in leadership, speeds execution, and prevents expensive rework.
Design for Constraints
The best work emerges under pressure. Tight deadlines, limited resources, and competing priorities force clarity. I thrive in these environments and use constraints to eliminate the unnecessary.
Communicate Relentlessly
Great design fails without alignment. I spend as much time communicating decisions to stakeholders as I do making them. Translate complexity into clarity so the whole org can move forward together.
Focus on Outcomes
I measure success by business impact, not deliverables shipped. Did we move the needle on the outcome we promised? Did users actually adopt it? What did we learn for next time?
Background
Throughout my career, I've focused on the automotive marketplace where product complexity mirrors real-world business challenges. At ACV Auctions and other marketplaces, I've tackled problems at scale—consolidating redundant product lines, unlocking AI capabilities, scaling systems from zero to millions in transactions, and bridging the gap between dealer needs and platform capabilities.
I'm particularly drawn to cross-platform problems where the right answer requires deep research, systems-level thinking, and cross-functional coordination. I work best in environments where constraints force clarity and where design decisions are grounded in data rather than opinion. My approach combines strategic product thinking with hands-on design execution, ensuring that insights translate into user impact and business outcomes.